Open road approaching massive snow-covered mountains in Western Canada

In Development · Expected Launch Late Spring 2027

The EXPLR Discovery App

A tourist-directed mobile experience being developed to turn five British Columbia highway routes into journeys through independent businesses, hidden gems and regional points of interest.

Turn the highway into the experience

Discovery that keeps tourism local.

EXPLR is being designed to direct travellers beyond the familiar stop and into the locally owned places that give a region its character.

The planned app will showcase independent tourism businesses and regional points of interest across five British Columbia tourism highway routes. Corporate chain listings will not be included.

Travellers will be encouraged to discover, visit, share and complete route challenges, creating new reasons to explore small communities and stay longer along the way.

Development status: The EXPLR app is not yet available. Its expected launch is late spring 2027.

The planned journey

One road trip. Five ways to participate.

Discover

Find locally owned businesses, hidden gems and regional points of interest.

Visit

Experience the communities and destinations along the route.

Post the journey and help local experiences become more visible.

Collect

Complete route challenges and earn points through participation.

Redeem

Exchange points for locally inspired tourism rewards.

Continue

Use one completed route as the invitation to explore the next.

A regional development model

Built with the next generation.

Regional teams

Young adults develop practical tourism and marketing experience.

EXPLR mentorship

Teams receive guidance, tools and operational support.

Local listings

Independent operators and regional places become more discoverable.

Local reinvestment

Planned subscription revenue supports continued regional development.

Who can participate

Local businesses and regional partners.

Independent accommodations

Local attractions and tours

Restaurants, cafés and producers

Community points of interest

Destination organizations

Regional visitor centres

Participation details, launch regions and subscription information will be released as development progresses toward the expected late spring 2027 launch.

App partnerships

Help shape the road ahead.

Destinations, regional partners and locally owned tourism businesses can contact EXPLORER about future participation.

elevate@explr.ca